About Me
I Build Up Humans, Leaders, and Systems That Uplift Humanity
My name is Alok Appadurai — also known as Lōka.
For over 25 years, I've dedicated my life to one pursuit:
Understanding what creates real transformation in human beings — and building systems that make that transformation scalable.
I've founded and built five impact-driven companies, coached 1,037+ leaders, founders, CEOs, and entrepreneurs, and worked at the intersection of growth, consciousness, ethical influence, and human potential.
But my work has never been about success for its own sake.
It's always been about upliftment.
A Life Devoted to Impact
Over the years, my work has reached millions:
- •I delivered a TEDx Talk on organizing and feeding 500,000 emergency meals to people in need
- •I am a 2× Wall Street Journal Best-Selling Author
- •I've been featured in Forbes alongside Tony Robbins
- •I was named one of USA Today's Top 10 Conscious Leaders to Follow
These milestones matter — not as trophies — but as evidence that integrity, service, and scale can coexist.
Where This All Began
Long before books, stages, or companies…
I was a kid going door-to-door in rural upstate New York with my late Uncle Jim, selling water-purification systems.
That experience shaped me forever.
It taught me:
- •How to communicate with strangers
- •How to handle rejection
- •How to listen deeply
- •And most importantly — how to sell things that actually make people's lives better
That was my first education in ethical influence.
I've never stopped practicing it.
The Fire That Forged Me
My life has also known profound loss.
My mother died in my arms, in the bathroom of her apartment.
I carried her body across the hall and waited with her for the paramedics.
That moment stripped away every illusion.
It taught me what actually matters.
It deepened my compassion.
It anchored my devotion to relieving suffering — not philosophically, but viscerally.
Who I Am as a Leader
I am:
- •A visionary leader
- •An empathetic guide
- •A strategist and systems-builder
- •A sales master rooted in ethics
- •And — yes — a Seer
That word may sound out-there to some.
But it's simply the truth.
At times, I receive clear visions for people — not constantly, not theatrically — but when they arrive, they are precise, undeniable, and meant to be acted upon.
They often reveal:
- •The identity someone is becoming
- •The internal pattern holding them back
- •The next chapter they're avoiding
- •Or the deeper calling they already know, but haven't claimed
This ability doesn't replace strategy.
It amplifies it.
The Work I Do Now
Today, my work is focused on creating what I call GrowthShifts™ — irreversible inner transformations that unlock:
- •New identities
- •Higher standards
- •Cleaner decision-making
- •Deeper peace
- •And expanded impact
I don't "motivate" people.
I install new identities.
I help leaders:
- •Shed who they've outgrown
- •Reclaim their inner authority
- •Regulate their nervous systems
- •Align power with purpose
- •And lead without self-betrayal
I only work with people who want to make positive contributions to humanity.
No exceptions.
Fatherhood, Travel, and Perspective
I am a proud father to my son, Sequoia — one of my greatest teachers and anchors.
I've traveled to 46 countries across 6 continents, studying people, cultures, leadership, suffering, resilience, and joy.
Those experiences reinforced what I already knew:
Humanity is far more similar than it is different.
And leadership — real leadership — is an energetic responsibility.
Stewardship & Legacy
Beyond business and leadership, I am a steward of the Earth.
I am on a personal mission to plant 1 billion trees in my lifetime, funded directly from my own earnings.
This isn't branding.
It's duty.
I believe those who benefit most from the world have a responsibility to give back to it at scale.
What I Stand For
I stand for:
- •Ethical influence over manipulation
- •Depth over noise
- •Inner peace as a strategic advantage
- •Growth that heals instead of harms
- •Building systems that elevate humanity, not exploit it
Everything I build — companies, platforms, programs — is designed to uplift consciousness while producing real-world results.
If You're Here
If you're a leader who:
- •Feels called to something larger
- •Knows success alone isn't enough
- •Wants to lead cleanly, calmly, and courageously
- •And is ready to become who your life has been preparing you to be
Then you're in the right place.
This work is not for everyone.
But for those it is for — it becomes a turning point.